Make a filter, they said.
It’ll be fun, they said.
Indeed.
Series of AR Instagram filters done for IRVINS
3 unique filters were created to boost online engagement and were part of marketing & product campaigns
Development and Design of interactive AR filters for Instagram were done on Spark AR
IRV HEAD - Turns user’s head into brand’s mascot and spills out a fountain of IRV coins when users open their mouth.
(For Brand engagement & loyalty programme awareness)HotBoom - Transforms users face into the red with flames flowing out of the user’s mouth upon opening of the mouth
(As part of a campaign for a product launch on Marketplaces – Shopee & Lazada)Zig Zag - Turns background into a lighting storm with lightning bolt appearing on different positions of the face upon opening and closing of mouth
(Part of campaign for new product launch)
